six sigma for lead generation

Six Sigma was developed by Motorola in the 80s, made famous by General Electric in the 90s, and adopted by countless organizations for different processes. With its birth in quality control, it is the perfect tool to ensure you are only spending the right amount of marketing funds, on the the right quality of leads, at the right time:

  1. Root Cause Analysis: Is the ROI of your marketing budget higher in Florida because of the local sales rep's win rate or because of a lower cost-per-click? Is John more successful at creating SQLs at the call center because of his "intangibles" or because he calls, on average, 50% faster than Andrew? Tools such as Fishbone Diagrams, Regression Analysis and 5-Why will allow us to get a deeper understanding of your processes, and, more importantly, your customers by separating the variables that truly matter from those that are mere noise. 
  2. Pareto Prioritization or more commonly known as the 80/20 rule will allow us to focus on the items that will drive meaningful change to your lead generation and funnel management processes. Why waste time and resources on fixes that will not move the needle?
  3. Z-Test: "We've tried it before and it didn't work." "We did that A/B test more than once and got different results." "I did that experiment for my other product and the results were the other way around." With A/B testing, the statements above are not that uncommon. In fact, most marketers don't have the statistical know-how to arrive at the correct conclusion. With VORTICE SERVICES, you don't need to be a statistician, we have easy to use calculators and the background to ensure that your testing is conclusive so that you have the peace of mind that your results will be long lasting.